ladyglutter.com
The SciFi Channel has decided to change their name to SyFy.
“Without abandoning our legacy or our core audience, we needed to cultivate a distinct point of view with a name that we could own that invites more people in and recognizes our broader range of programming with literally something for everyone,” Howe said in a statement. “Syfy allows us to build on our 16-year heritage of success with a new brand built on the power that fuels our genre: the imagination. Syfy ushers in a new era of unlimited imagination, exceptional experiences and greater entertainment that paves the way for us to truly become a global lifestyle brand.”
They needed an umbrella brand name, and to trademark “SciFi” is problematic. Sure, that’s easy to understand. I see how that changing the name could be necessary. But SyFy? Really? I’m no expert on what appeals to the mainstream, but SyFy is probably about right, since it’s inane and tasteless. Kind of like wrestling on a channel devoted to imagination and “greater entertainment.”
If you enjoyed this article, please consider sharing it!
7 Responses to SciFi sells out
Leave a Reply
- The Inklings
9 members
One book a month for 2012.
Been hearing a lot about this today. I understand the need to have a unique brand and SciFi is not really such a thing, but “SyFy” shows a complete lack of imagination and creativity. After BSG is over this week I don’t know what is going to bring me back to the channel. Certainly not the crappy genre movies. Best to just let the channel die I guess.
Stupid superfluous y’s.
You’ll note, I didn’t even touch the “imagine greater” tag. Ugh. This post would have rambled on for days, but thankfully, the rest of the internet is full of people taking care of that for me.
Heehee, and in timely fashion, HonuGirl just tweeted this link. Syfy is Polish for STD. Awesome. I was already thinking of syphilis.
I can’t get enough of this story. It’s hilarious. I’ll still watch the channel as long as they don’t try to change their programming too much.
I like how they want to have something for everyone. “Syfy” sounds so much more appealing to “everyone” than “SciFi.” It’s like, I read “Syfy” and I think, “Dang! What happened to the network of TNG reruns and Mansquito?!”
The programming, for the most part, is okay. The genre itself leads to some really terrible programs, though I can’t honestly say that any other network is better in that regard. I mean, sure, they have schlock synce fyctyn, but that’s no worse than the other 95% of the programming that is just plain bad. I second the TNG rule, though. They can change the name to Doilies and Chainsaws as long as they keep Picard and Q going strong.
[…] weekend is Imagicon. I’ve never been to any SciFi (not to be confused with SyFy), Gaming, or Fantasy conventions before. Imagicon is […]